What is an influencer? If you’re not entirely sure, you’re not alone.
The term seems to be everywhere these days, but there’s still some confusion about what it means.
In broad terms, an influencer is someone who can sway others’ opinions and behaviors.
But there’s a lot more to it than that. There are different types of influencers, each with its strengths and appeal.
So, which type of influencer are you? And more importantly, how can you use that knowledge to your advantage? Keep reading to find out!
Who Is The Highest Paid Marketing Influencer In The World?
There is no definitive answer to this question as salaries for marketing influencers can vary greatly depending on several factors, such as the size and scope of their following, the platform(s) they use to promote products or services, and the types of brands they choose to work with.
However, some industry reports suggest that the highest-paid marketing influencers in the world earn upwards of $500,000 per post.
Of course, these figures are likely only achievable by a select few individuals with massive followings; most marketing influencers probably earn a more modest salary.
Nevertheless, there is no doubt that influencer marketing is a highly lucrative industry, and it shows no signs of slowing down anytime soon.
Types Of Marketing Influencers.
1. Celebrity endorsements.
Celebrities have always been used to sell products, from movies and TV shows to clothes and cosmetics.
In recent years, however, the role of celebrities has changed, with social media providing a new platform for them to endorse products and brands.
While some celebrities are paid huge sums of money to endorse a product, others simply receive free products in exchange for promoting them on their social media channels.
Either way, celebrity endorsements are now a major force in the world of marketing and advertising.
Celebrity endorsements can be highly effective, due to the huge reach of social media.
When a celebrity posts about a product on Instagram or Twitter, their millions of followers will see it, increasing the chances that they will buy the product.
Celebrities also have a lot of influence over their fans, so if they recommend a product, their fans are likely to trust their opinion and give it a try.
In addition, celebrity endorsements can add an element of excitement and intrigue to a product, making it more appealing to potential customers.
So while celebrities have always been used to selling products, they now have more power than ever before thanks to social media.
With their huge reach and ability to influence their fans, celebs can make or break a product – so brands.
2. Bloggers and content creators.
A blogger is a type of influencer who uses a blog, or an online journal, to share their thoughts and ideas with the world.
Content creators are another type of influencer who use various forms of content, such as videos, photos, and articles, to communicate with their audience.
While bloggers and content creators may not have as large of an audience as some other types of influencers, they are often seen as more trustworthy and relatable because they are sharing their own experiences.
As a result, bloggers and content creators can be extremely effective in influencing the purchasing decisions of others.
3. Industry experts.
Nowadays, it seems like everyone is an influencer. Anyone with a social media account and a sizable following can be considered an influencer, but there is another type of influencer that often gets overlooked: the industry expert.
Unlike social media influencers, who are typically defined by their large followings, industry experts are defined by their knowledge and experience.
They may not have millions of followers, but they do have the respect of their peers.
As a result, they can be extremely influential when it comes to making decisions about products and services.
When companies are looking for guidance on how to improve their offerings, they often turn to industry experts for advice.
In other words, industry experts are the true thought leaders in their respective fields.
If you’re looking for unbiased opinions on products and services, industry experts are the people to ask.
Micro-influencers are social media users with a relatively small but engaged following.
They typically have between 1,000 and 100,000 followers, and they are often seen as more relatable and trustworthy than influencers with much larger followings.
In many ways, micro-influencers are the ideal ambassadors for brands. They can reach a targeted audience and generate word-of-mouth buzz, but they don’t come with the high price tag of more established influencers.
Many micro-influencers are willing to work with brands for free products or other forms of compensation, making them an affordable option for businesses of all sizes.
There is plenty of evidence to suggest that micro-influencers are effective at promoting brands.
A study by Experticity found that 82% of respondents were more likely to purchase after seeing a product recommended by a micro-influencer.
Similarly, TapInfluence found that posts from micro-influencers generated 60% more engagement than posts from macro-influencers.
These numbers indicate that micro-influencers should be considered an essential part of any marketing strategy.
5. Macro Influencers.
A Macro Influencer is an influencer with a large social media following.
Typically, Macro Influencers have between 100,000 and 1 million followers across their social media channels.
This type of influencer generally has high engagement rates, meaning that their followers are more likely to see and interact with their posts.
In addition, Macro Influencers tend to have a high degree of influence over their followers.
As a result, they can be very effective at promoting brands and products.
While Macro Influencers typically have large followings, it is important to note that size is not the only factor that determines influence.
For example, an influencer with a smaller following may have more engaged followers or may be respected by their followers for their knowledge or expertise.
As such, it is important to consider all factors when assessing an influencer’s ability to promote your brand or product.
6. Offline word-of-mouth influencers.
According to recent studies, offline word-of-mouth influencers are one of the most effective types of influencers.
They are responsible for generating an estimated $6 trillion in annual consumer spending.
But what exactly is an offline word-of-mouth influencer? simply put, they are people who generate product recommendations through face-to-face interactions.
This could be anything from telling a friend about a new restaurant they tried, to recommending a new skincare routine.
And while offline word-of-mouth influencers may not have the same reach as their online counterparts, they are often more trusted.
84% of consumers say they are more likely to make a purchase based on a personal recommendation than any other type of marketing.
As a result, offline word-of-mouth influencers can be extremely valuable to brands looking to connect with consumers.
As you can see, there are many different types of influencers in business.
Knowing which type of influencer you are and how to work with them will help you be more successful.
What type of influencer are you? And how do you plan on using that to your advantage?